![]() For B2B apps, be sure to utilize Facebook’s Behavior > B2B targeting options that include categories such as industry, company size, and seniority. For example, if your goal is to obtain new users for your co nstruction productivity app, you could start with an audience of construction project management and narrow it down by adding in layers of seniority.Īnother example would be to start with a broad interest of “construction” and narrow it down by targeting those who like competitor pages. For App Install campaign s, Facebook recommends starting with a broad audience and narrowing it down by more specific interests. Facebook has become a key player in paid advertising thanks to its large user base and full range of targeting options. This allows you to quickly learn which tactics are working, whereas obtaining insights from a small audience takes more time. After setting up the proper integrations, these best practices will help you optimize App Install campaigns to reach your goals.įacebook recommends defining a target audience of 100K+. Standard Facebook Ads can be great for driving people to your website or landing pages, but an App Install Ad will take users right to the App Store. With over two billion users and a plethora of targeting options, Facebook is a great place to start. ![]() ![]() ![]() In a world where 57% of all digital media usage is spent on mobile apps*, it has become increasingly important to get your app into the hands of your ideal users. ![]()
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